welcome to my portfolio

UGC | Social Media Content Creation

Helen zhang

Australian content creator

About me

My content creation journey started with my own YouTube channel in high school. Since then, I've found a love for creating and sharing short-form content on TikTok and Instagram, which has given me the opportunity to collaborate with some amazing brands.


I'm passionate about creating captivating content that enables brands to build personal connections with their target audiences.

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Assistant Brand Manager @ Unilever, Streets Ice Cream

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Bachelor of Commerce (Marketing) @ UNSW

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Newcastle & Sydney, Australia

TRUSTED BY 20+ BRANDS

ucg video EXAMPLES

BEAUTY

Good Living Only

Testimonial

+ Demo

Shark FlexStyle

Demo +

Testimonial

Glazed Nails

Problem & Solution

+ Demo

ONE LAB

Problem & Solution

+ Demo

TRAVEL, FOOD & ENTERTAINMENT

Novotel Living Singapore Orchard

Testimonial

YHA Australia

Problem & Solution

+ Testimonial

Art Masterclass

Store Visit

+ Testimonial

Welly

Problem & Solution

+ Demo

FASHION & TECHNOLOGY

Cotton On

Styling

+ Demo

White Fox Boutique

Try On

+ Styling

The Dairy

Problem & Solution

+ Demo

Logitech

Unboxing

+ Demo

UGC PHOTO EXAMPLES

01

Mejuri

02

Edenvale Wines

03

White Fox Boutique

04

Mejuri

05

Airyday

06

Glazed Nails

07

White Fox Boutique

08

Good Living Only

content creation PROCESS

01

Let’s understand what you’re looking for! Brand to share a content brief detailing the brand, its customers and USPs, as well as, the deliverables and goals that you’re looking to achieve.

02

Once we’ve aligned on the content idea and deliverables, let’s discuss your budget so I can tailor a package to suit. Afterwards, a UGC Contract will be sent to confirm the project.

03

Brand to review and approve by returning a signed copy of the UGC Agreement back to me.

04

The magic begins! I will film and edit all content according to the brief and UGC Agreement.

05

Draft content is shared for approval. Brand to provide feedback and any edits required. Once I receive confirmation that you’re happy with the content, I will send through the invoice.

06

Upon payment being received, the final content will be released!

client testimonials

"Helen was a dream to work with. I only gave her a simple brief, but she nailed the content and gave me exactly what i wanted and more! I loved the way she presented our product and brand in the video. It was a really good representation of our brand and aesthetic. Her content was very clean and authentic. Highly recommend Helen!"


- Louise, Glazed Nails

"Helen really highlighted the product, demonstrated how to use it in an aesthetic way and delivered all with in a quick turnaround.

We would highly recommend you to any brand wanting to work with UGC creators that create authentic looking content!"


- Jess, Good Living Only

"You have done such a fantastic job with your content and your skin is really thriving! Thank you for taking such beautiful care with our brand messaging and really providing education around the products used."


- Jamie, Esmi

"Thank you so much for attending our workshop and producing such wonderful content for us.


It was a pleasure to work with Helen, and I would like to continue our collaboration on different projects."


- Cansu, Art Masterclass